GRAACC is a non-governmental organization that tries to guarantee the best possible treatment for children and adolescents with cancer. The piece shows how much your money is worth in the battle against cancer in children. The objective is to inform people about GRAACC's work and stimulate them to make a donation. But how to engage people to take the money out of their own pocket? Launch the banner and find out the answer.
GRAACC is a non-governmental organization that tries to guarantee the best possible treatment for children and adolescents with cancer. The piece shows how much your money is worth in the battle against cancer in children. The objective is to inform people about GRAACC's work and stimulate them to make a donation. But how to engage people to take the money out of their own pocket? Launch the banner and find out the answer.
Agente Cidadão is a non-governmental institution that since 2002 has already donated more than 2,000,000 items for its 28 registered charities. Its mission is to promote citizenship and be the link between donors and beneficiaries. The piece's objective is to show that used clothes have their value and stimulate more people to donate them.
In Brazil, BIS is a chocolate that comes individually wrapped in a box of 20 units. It tastes so good that it is known for being irresistible, one just keeps on eating them. As a contrast to this uncontrollable behavior, we used a monk to represent resistance. We also placed a meter to show how long he has been resisting the temptation of eating BIS. When the user does a mouse over, he finds out why the monk has been able to resist BIS for so long.
Flatulence is always uncomfortable, especially when you are next to someone in an intimate situation. For this reason, we chose a dating site to place the banner that conveys an unusual message on how to avoid flatulence. A design icon, a lava lamp begins to make noisy bubbles, similar to those produced by flatulence, and they bump into each other nonstop. After the mouse over the user can see the benefits of using Flagass.
This project was constructed with a special technical using compositions of papercuts that were photographed and then edited and combinated to compose the layout. The whole website content was developed for children with the support of a pedagogue. The website helps the children to make toys with packages using 3d simulation, to teach the importance of recycling.
Site teaser for a new Tang (Kraft foods) global campaign. This project was concepted to engage children around the world to take care of the world, by saving water, recycling, etc.
People impacted by offline media will find, spread troughout the landing page, a series of ingredients that will form random sandwiches every time an interaction, by mouse or microphone, depending on the computer the user has.


In some mall parking lots (some premium ones), one of the waves would be composed with stones, mudd and all off-road elements, to communicate the Hilux adventure concept. To use the impact and curiosity caused by the wave, the new website address, where people experiences all brand's content, would be indicated.



